Welcome.
Hello, fellow California parks supporters! Maybe we met you at this year’s CALPA Conference and you’re interested in getting additional resources. Maybe you missed our sessions but were curious about the topics.
We’re here to help. Here you’ll find more information about our conference sessions and speakers, as well as a little about 3fold Communications in case you want to talk more.
SESSION 1
Covid Catch-Up
SPEAKER
Gordon Fowler, Principal and Co-Founder
How are your customers’ needs and behaviors changing due to the pandemic? Learn how small teams can shift their outreach and marketing tactics to meet these new expectations and preferences.
Download the “Essential 5 Guide to Engaging Customers”
SESSION 2
Informing vs. Engaging Audiences
SPEAKER
Gordon Fowler, Principal and Co-Founder
When do you talk to your audiences and when do you invite them into the conversation? Learn how to create content to engage your audiences to build a better understanding of your customers’ views, concerns, and priorities to create more buy-in and a reservoir of support over time.
Download the “Six-Step Guide to Creating Engaging Content”
SESSION 3
Anyone Can Do Social
SPEAKER
Gianna Papagni, Social Media Strategist
A vast majority of consumers use some kind of social media for personal and professional purposes. If you want to connect with and engage supporters, social media is one of the most effective tools you have in your toolbox. Get up to speed on the variety of tools and platforms you can use to easily publish content and make sure it performs well.
Download “How to use Social to Communicate Key Business Objectives”
SESSION 4
Connecting with Your Community Through Media
SPEAKER
Christie Pierce, Digital Media Strategist
Even with limited budgets, investing in paid digital media is a great way to connect with your community online. Using platforms like Facebook and Google, we’ll explore how to boost your Facebook posts, set up a Google Search campaign, and even leverage free tools to connect with your community.
Download the “Connecting with your Community through Media” summary
Meet the Team.
3fold is committed to building thriving communities. Using marketing, communications, and advertising, everything we do focuses on connecting essential, community-serving business and organizations with the people they serve. Organizations like CALPA and their members.
Meet a few of the team members who presented at the conference:
Gordon Fowler
Principal and Co-Founder
Consulting with numerous community nonprofit boards, regional advisory committees, and up-and-coming entrepreneurs, Gordon drives 3fold’s vision through action. With experience in global and local advertising and PR, as well as years working in government and public service, he thrives on identifying opportunities and building partnerships that not only boost an organization’s results, but drive community impact.
Fun fact: Gordon recently discovered a great passion for gardening and is doing everything he can to ensure his grandchildren are learning with him.
Jeff Ackler
Director of Community Impact
As leader of 3fold’s Community Impact team, everything is about understanding your community and its people. Jeff leads the charge for boosting active engagement and audience interaction. Focusing on increasing transparency and creating more authentic experiences, he believes reaching today’s audiences means rethinking old systems and forging new paths.
Fun fact: When he’s not working, you can find Jeff working in his woodshop or playing with his dogs.
Gianna Papagni
Social Media Strategist
Every organization deserves a smart, creative, engaging digital presence. She leads 3fold’s clients in telling their stories on social media and enhancing their online presence to build community. From compiling campaigns and creating content to engaging leads, community management, and measuring performance, Gianna brings the dedication and creative perspective her clients need in order to thrive.
Fun fact: Gianna comes by her love of social media honestly. In fact, her whole family is in the social media business!
Christie Pierce
Digital Strategist
Giving community-serving organizations an advantage in the digital realm is one of Christie’s greatest joys. He leads 3fold’s digital media strategy, buying, campaign management, and performance analysis for all clients. When asked what the number one priority is for running a digital campaign, he says it’s simply being active. Whatever the budget, your goal, or your challenge, Christie knows how to get results.
Fun fact: Christie is a huge burrito enthusiast with a matching passion for the outdoors and international spoon collecting.
Want to talk with us face-to-face (virtually)?
Click to directly set up a meeting with our team.
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